Brand assets
Logo, colours
and type.
Everything Retrace pages are built from. Download the logo, copy the colour values, and if you reuse a photo, credit the photographer listed below.
Retrace
Colour
WinePrimary actions, headings
#6E1F36DarkText, outlines, shadows
#3A1220RoseTickets, highlights
#F2C6CDBlushPanels, notes
#F9E3E0CreamPage background
#FDF7F1OchreThe dot in the wordmark only
#DC942FType
Know what’s been tried.
Headlines, ticket words, big numbers. One weight, never italic.
Every symptom, repair and outcome stays tied to the laptop.
Body copy, buttons, labels. Geist Mono only for IDs and step numbers: 0xcf67…bcb3
Photo credits
- MacBook Pro on a wooden deskKari SheaUnsplash License
- Technician inside a MacBook ProRevendoUnsplash License
- MacBook Pro logic boardNikolai ChernichenkoUnsplash License
- Silver MacBookMaxim HopmanUnsplash License
- MacBook Air on a wooden tableYudhajit GhoshUnsplash License
- Technician repairing a MacBookRevendoUnsplash License
- MacBook Air on a wooden deskHoward BouchevereauUnsplash License
- MacBook Pro next to a plantJames McKinvenUnsplash License
Every photo shows a real Apple MacBook. The example story follows a MacBook Pro 13; Retrace works the same way for any laptop on the list. Images are resized only.
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